Welcome to lela gebeya

Following our strategy for this year, we have launched Lela Gebeya, an innovative and disruptive distribution business. Lela Gebeya is a trading name of a distribution businesses that is owned and operated by Startup Factory Ethiopia.

whO we are

Lela Gebeya is a trading name of a distribution businesses that is owned and operated by Startup Factory Ethiopia.
As a venture builder, Startup Factory Ethiopia (the parent company or Holding company) supports Lela Gebeya (a
subsidiary or sister company of Startup Factory Ethiopia) by providing essential functions for launching and managing the business such as estimating the size of the addressable market for a subsidiary company’s products/services, recruiting, selecting, and training top management, developing bankable business plans, developing a minimum viable product/service/pilot, co-creating a go to market strategy, and managing all admin/legal/accounting and finance functions.

How it works

All of our current/future agents are/will be unemployed, female, urban youth. They have never worked before and have not developed basic job skills. Their educational level ranges and is in fact, not a key selection criteria for us. We look for specific personality traits rather than technical skills or educational backgrounds.

Coach-ability 
Good communication
skills
Eagerness to learn
Timeliness
Empathy/compassion
Persistence
Meticulousness
Good communication
skills

Our Agents

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Agent
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Agent
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Agent
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